An AI decision system that measures every adset hourly, makes the bid, budget and stop decisions itself, and writes down what happened next. Built for US insurance and finance lead generation on Meta and Google. We run it on our own spend every day.
Most media-buying teams look at yesterday's numbers in the morning and fix things by hand. EgoBoson Core closes that loop by itself. The tracker feeds hourly profit per adset into a rules engine and a decision brain. The brain stops the losers, raises the winners, moves bids inside guardrails, and every action is recorded together with its outcome the next day. Nothing is trusted because it looked right. It is trusted because the ledger says it earned.
The same engine runs the launches, the creative pipeline and the comment replies, so the whole path from a new creative to a paid lead is one measured system, not five tools and a spreadsheet.
Ad platforms report spend. They do not report profit, and their conversion numbers lag and drift. So the platform takes truth from our own tracker: revenue and leads per adset per hour, matched to spend including partner commissions. Everything downstream is built on that one source.
The decision layer is deliberately layered. A rules engine handles the obvious cases fast: an expensive click, a test with no leads, a budget that ran away. The brain handles the rest: scaling proven winners in steps, protecting them from the stop rules, parking what fades. Where the maths is not sure yet, the system runs in shadow mode and only logs what it would have done.
Hourly truth
Adset-level spend, leads and revenue from the tracker every hour. Partner commissions included, no platform estimates.
Rules and brain
Kill rules for the obvious, a decision brain for scaling and bids, shadow mode for anything unproven. Every threshold lives in one versioned rule set.
Guarded execution
Budget, bid and status changes go through guards: cooldowns, ceilings, winner shields, one owner per adset so automations never fight.
Outcome ledger
Each decision is checked 24 hours later. Rules that do not earn get retired. The ledger is the only judge.
The platform is modular. Each part runs on its own schedule, reports its own health, and can be switched on for an account one module at a time. That is how new accounts and partner teams are onboarded: stops first, then scaling, then bids.
The hourly decision loop over every adset.
Cost and bid caps driven by profit per lead.
One registry for accounts, pages, pixels, audiences and delivery.
AI-generated statics and video, checked before they ship.
Answers and hides comments on live ads with an LLM.
One place to see and touch everything.
We are a media-buying company first. The platform exists because we needed it. It is available to the people we already work with in these three shapes.
Steady, measured volume in US auto insurance, home insurance and consumer finance. English and Spanish. You get leads with a full trail back to the ad.
Branded-content partnerships on your pages, launched and managed by the system, with approvals tracked and commissions in the numbers from day one.
Your own isolated instance: your accounts, your tracker access, your console, modules enabled one at a time. The same engine that runs our spend, on your data only.
Ivan Stefanchuk, founder.
ivanstefanchuk@icloud.com